Many years ago I thought up a new word. The word was Creatics.
There is a road that connects creativity and tactics, I thought. The word Creatics is a good term for it. So I took it. I even got it protected.
I even wrote a series of articles about it. Click here and you will see. Unfortunately it is in Danish.
The idea is that if you set you mind to it, learn a little bit of technique, you ideas can come to you in stead you going looking for them. Or have them served or taken by others.
Seems that people, in all wakes of life, follow a common pattern in the way they deal with challenges that involves innovation and idea generation. Be it in the business world, be it in science, be it in innovative contexts, be it within the confinements of arts. Maybe even in photography.
I must learn that, I thought.
I am not implying that luck shines on this method all the time. But once in a while results come out right.
Here is the core of it all: The process for creativity, is a road with 4 steps:
The first step is preparation. You need to know the area you deal with and give yourself specific tasks within that area; the second step is forgetting all about your task; the third step is by George I think I’ve go it; the fourth step is the evaluation of the creative idea.
Two of these steps are conscious steps: the first and the fourth. Two of these steps are unconscious steps: the second and the third.
There are fancy names for the four steps. Wikipedia uses the terms preparation, incubation, illumination and verification. Use those names if you want to.
I added a tactical aspect to it. Set you mind to it and gather the necessary information first. Give yourself a task to solve. The weight lies in preparation, if you ask me.
In street photography, you gather information by looking on and reading about what others have managed. Photographers, and other visual artists.
Don’t try to do advances in astrophysics if you have not trained for it. Don’t try to win the Darby if you can’t ride a horse. Don’t think that you can do street photography without knowing anything about its peers. Stick to your own path. Then Creatics will work.
Having done your homework, the rest of the creative process may come pretty easy. You might even end up with something that is really good. Like an eminent street photograph. Or two.
If you are lucky.
© Knut Skjærven
Link to the original post at ON THE GO: Workbook for New Street Agenda.